- 13 May 2020, 17:28 in Data
Popular articles today
4 Ways to Engage audiences Through Tribal Marketing
If you combine the concepts of a “tribe”- a group of like-minded individuals who make up...
What is Truck Advertising?
Awareness of truck advertising is virtually non-existent in the UK, especially compared to places like America....
The importance of data collaboration for marketers
Data is everywhere. We collect so much of it that it’s become near impossible to make...
The IAB Europe Guide to Cookies: Privacy Promises Should Do More Than Crumble
The IAB Europe recently published a guide called ‘Guide to the Post Third-Party Cookie’ Era' in...
Weathering the storm: How cloud technology can help marketers to succeed remotely
Weathering the storm: How cloud technology can help marketers to succeed remotely
For the most part, cloud-based computing has made its way into almost every business in some shape or form. Most marketers probably use a cloud-based service at work every day - be it for storage, communication, video conferencing or logging on to their company’s server.
Three key questions businesses should ask themselves before investing in AI tech
Artificial Intelligence (AI), Machine Learning (ML) and automation are all buzzwords which are being banded around...
The 4Ps plus purpose are the key to thriving in the 2020s
A new decade – one currently on pause, of course – but one that started with...
How empathy, ahead of tech, will be the key driver of business recovery post-coronavirus
With organisations across the world beginning to show the first signs of emerging from the lockdown,...
All Change for the CXO
Go back ten or 15 years, and the role of CXO, or Customer Experience Officer to...
