- 13 May 2020, 17:28 in Data
Latest Digital Marketing articles
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- 8 June 2020, 10:09 in Customer Experience
How empathy, ahead of tech, will be the key driver of business recovery post-coronavirus
With organisations across the world beginning to show the first signs of emerging from the lockdown, the strategy to help business recovery is at the forefront of every decision maker's mind. For the first time in a while, businesses should step away from technology and replace it with empathy, and lean into an ongoing, rapid process of human insights gathered from customers. An ability to understand and adapt to evolving...
- 15 June 2020, 08:00 in Customer Experience
5G will advance all of society as we know it
“2020 is the year of 5G.” How many times have we heard that phrase, or...- 15 May 2020, 09:00 in GDPR
GDPR 2 Years In: Achieving GDPR Compliance 2 Years On
“Data is the new oil”, is a phrase we hear too often in the modern...
- 21 April 2020, 10:00 in Digital Marketing
New KPIs required to unlock the true value of content marketing campaigns
Content campaigns have become an increasingly important part of the marketing mix over the last few years as brands strive to reach cynical, media...
- 14 February 2020, 12:00 in Digital Marketing
Why consistency is the key to making people fall in love with your brand
With Valentine’s Day upon us, romantics across the globe will be thinking of novel ways to surprise their loved one. Long gone are the days...
- 14 February 2020, 11:35 in Digital Marketing
Almost half of WhatsApp usage breaches legal terms
41% of UK workers admit to using WhatsApp for work purposes despite it being against WhatsApp’s legal terms of service to use it in ways that...
- 10 January 2020, 07:30 in Digital Marketing
7 predictions for Martech in the next 5 years
A lot has changed in the technological landscape over the last 10 years, especially in the world of marketing. So, as we enter a new decade, what...
- 3 December 2019, 07:00 in Digital Marketing
Why Media Agencies Are Struggling For Relevance (And What To Do About It)
Not everyone has adapted well to digital disruption. Where once big brands had little choice but to use the services of a media agency to plan and...
- 19 November 2019, 06:30 in GDPR
Businesses’ Ongoing Efforts for Data Privacy
GDPR may have come into effect a year and a half ago, but the issue of privacy remains the most important aspect of data management. Despite...
- 17 October 2019, 09:00 in Digital Marketing